Leading slot machines developer Bally Technologies has teamed with GeoComply to assist with the integration of geolocation technologies into its innovative Bally iGaming Platform that allows players to play the most popular land-based slot machines online.
Bally Technologies Vice President of Business Development John Connelly said that the partnership will make the extremely popular technology even easier to use and operate.
“By entering into this partnership with GeoComply, we will be one of the first licensed suppliers to offer casino operators a fully integrated geolocation solution for their players,” Connelly said.
“This, combined with our ability to easily distribute content to an array of handheld devices, will enable operators to access the majority of their players in real time and address any regulatory concerns.”
GeoComply Chief Executive Officer Anna Sainsbury said she was delighted to announce the deal and believes it will help increase the growth of both companies.
“Working with Bally Technologies provides us a great platform for our technologies, as well as decades of player and product experience to tap into through the development process,” Sainsbury said.
“Using our solutions to ensure that the player is on the right side of the state or provincial line or sovereign nation is only part of the challenge.
“We also need to do so in a way that does not interfere with the customer experience.
“With Bally, we can work in a customer-centric way, leveraging their knowledge and 81 years of experience as a technology provider to casinos to seamlessly deploy our technology without risking losing legitimate players.”
The news is a massive boost for online slots players as it means the dream to play online versions of all the most popular land-based slot machines at Las Vegas casinos is closer than ever to a reality.
Source: Investors.com
